Photos courtesy of: The Book LLC.
Alexandra Cherubini and Camilo Alvarez were attracted to the South End a decade ago by what they perceived to be a do-it-yourself, pioneer vibe. "We didn't even think of any other neighborhood," Camilo said. "We were drawn by all the artists. They would put together their own walls, hang their own sinks. Now that's a strong work ethic."
Camilo has been the owner, director, curator and proprietor of Samson, a South End contemporary art gallery, since 2004. At that time, there were only 2 or 3 other galleries in the area. Today, as more galleries and design firms move from Newbury Street, there are nearly 20.
"We live and work right next to the Pine Street Inn, and we're sandwiched between Chinatown and the Back Bay," Camilo said. "There's a fair amount of diversity going on. You have young and old people, and empty nesters coming in. Change is the only constant. If you don't embrace it, you're going to get swept away. You have to be adaptable."
Camilo has taken up urban beekeeping. He is part of the Plymouth County Beekeepers Association and South End-based Best Bees. When Alexandra isn't fully engaged in EquiFit, the show horse product company which she founded, or taking part in show horse competitions, she relaxes with her Miniature Dachshunds Isa and Lula.
Photo courtesy of Rosanna Cipriani.
Find this story and more in our Spring 2015 South End Stakeholders's Report. Read all about the latest real estate trends, forecasts, and an in-depth look at the South End community.